讲座时间：2019年4月19日10am
讲座地点：0411室
讲座题目：Technology Specifications and Production Timing in a Co-Opetitive Supply Chain
讲座梗概：
Motivated by Google's technology specifications on Android devices, we consider firms' decisions on production timing in a co-opetitive supply chain comprising a manufacturer and an original equipment manufacturer (OEM), where the manufacturer acts as the OEM's upstream contract manufacturer and downstream competitor. We consider the market acceptance uncertainty of key product designs. If a firm decides to implement ex-post production strategy (PS), it can delay the production until the market acceptance uncertainty of its product is resolved. Otherwise, ex-ante production strategy (AS) is implemented. We find that, due to the co-opetition, PS does not always benefit either the manufacturer or the OEM, because the value of delayed production is diminished as the competitor may commit a production quantity earlier under AS. Further, firms' decisions on production timing are dependent on the degree of market acceptance uncertainty of their products and competition intensity. We find that both firms choose PS when uncertainty is high, while only one of them chooses PS when uncertainty is moderate or low. Interestingly, when the competition is intense, the manufacturer tends to choose PS, which can benefit from both the resolved market acceptance uncertainty and OEM's early commitment of production quantity.
讲座者简介：
Xin Fang is an assistant professor of Operations Management at Lee Kong Chian School of Business, Singapore Management University. He earned his Ph.D. in Operations Management from Carnegie Mellon University in 2014, and his B.S. in Information Systems from Fudan University in 2008. Xin studies the problems related to competition and coopetition in global supply chain networks. His research applies cooperative game theory, non-cooperative game theory and the theory of social and economic networks to the areas of decentralized distribution systems, supply chain risk and responsibility, and E-Commerce. His work has been published in journals such as Operations Research and Manufacturing & Service Operations Management.
欢迎太阳成集团师生到场学习交流！
